USC Upstate Hires Conner Leonard as Director of Marketing and Promotions

USC Upstate Hires Conner Leonard as Director of Marketing and Promotions

Spartanburg, S.C. – The USC Upstate athletics department has hired Conner Leonard as the new Director of Marketing and Promotions.

Leonard joins USC Upstate after spending the past eight months as the Digital Marketing and Social Media Director for the Brazos Valley Bombers, Brazos Valley Cavalry FC, Texarkana Twins and Baton Rouge Baseball. He has nearly eight years of experience in the marketing and promotions profession.

"I am very excited about Conner Leonard's addition to our staff," said Daniel Feig, USC Upstate Director of Athletics. "Conner has the right combination of experience in collegiate marketing, as well as minor league sports, to propel our department forward as we seek to grow our brand in the Upstate region and beyond. I look forward to working with Conner to increase our engagement with our community and make USC Upstate a household name throughout our state and region."

Leonard is a 2015 graduate of Florida Atlantic where he majored in marketing and business management. He then earned his Master's degree in sports management from Florida Atlantic in 2017.

"I am extremely grateful and excited for this new opportunity," said Leonard. "I appreciate all the support I have received from the university already and look forward to overseeing the marketing and promotions department as we continue to grow and promote the USC Upstate brand within the community."

He worked four years in the athletic department at Florida Atlantic including roles as an assistant video coordinator/social media assistant and marketing assistant for digital media and advertising. Leonard also worked two years as an event services and operations assistant for the Palm Beach Country Sports Commission.

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